Africa iGaming Industry – A Sure Bet on The Future With SBEA+ and SBWA+
The sports betting industry in East Africa is on the rise, with Kenya leading the way with over 7 million active accounts and growing. Reports show that local operators are building trust with players, resulting in a surge in sign-ups. In Uganda, online gambling is gaining interest amongst young, tech-savvy players, while in Tanzania, the sports betting industry is rapidly expanding with 89% of sports bettors ranging between 18 – 34 years old. There is a growing demand for betting options in both countries, driven by a keen interest in sports betting among residents.